Skis made with data
It wasn’t so long ago that a pair of skis were two planks of wood with a couple of foot straps bolted on. Nowadays, skis are articles of precision equipment made with thousands of types of materials and almost as many models to choose from. And like any sport, skiing has its own followers of fashion. And keeping up with their demands is no easy task. Unless you’re Austrian ski manufacturer, Blizzard. They’re able to keep up with what’s hot, not, and destined to go ballistic now that analytics gives them a real-time view of what’s selling in ski shops all over the world. Which means they can always have what ski bunnies, powder hounds, shredders, freestylers and knuckle-draggers are hunting the store racks for. Explore more stories →

10 years ago