By jove! It's Wimbledon time again. Which means IT technicians have geared up the tournament website for two full weeks of peak demand. Luckily they’ve got a great doubles partner. Together with the IBM Cloud, they’ll attempt to flawlessly return an expected half a billion hits over the course of the championship tennis tournament. So stock up the fridge and indulge in extra helpings of strawberries and cream, no matter where you are. 

10 years ago

Skis made with data
It wasn’t so long ago that a pair of skis were two planks of wood with a couple of foot straps bolted on. Nowadays, skis are articles of precision equipment made with thousands of types of materials and almost as many models to choose from. And like any sport, skiing has its own followers of fashion. And keeping up with their demands is no easy task. Unless you’re Austrian ski manufacturer, Blizzard. They’re able to keep up with what’s hot, not, and destined to go ballistic now that analytics gives them a real-time view of what’s selling in ski shops all over the world. Which means they can always have what ski bunnies, powder hounds, shredders, freestylers and knuckle-draggers are hunting the store racks for. Explore more stories →

10 years ago

A bottle of red made with data.
Finding the perfect wine used to mean going to a good wine store, discussing your future meal with a sales person and trying to remember the wine the next time you buy. Now all you have to do is go to a website, like that of Bordeaux-based fine wine merchant Millesima. With data, they can help any customer, anywhere in the world, select the right bottle, for the right meal, the right climate, time of year, you name it. Plus you don’t have to soak off the label to remember the name and vintage when you want to buy it again. Explore more stories →

10 years ago

Penguin watching made with data. 
Before data became a household name, zoos depended on good weather and maybe the birth of a cute, baby elephant to draw crowds. Now they’re able to keep visitors coming with social media and analytics. Like The Point Defiance Zoo and Aquarium in Tacoma, Washington. It feeds the public’s interest in the zoo with data by taking what they learn from comments on social media and offering special deals and membership events on the fly.
Watch the Dispatch | Explore more stories →

10 years ago

TV lovers made with data.
Being glued-to-the tube used to be a one-way experience. Now, it’s a two-way street. Digital satellite company, Sky Italia is pioneering this change in the way Italians watch TV by using social data to give them more bang for their subscriber buck…er…euro. Viewers can watch what they want, when they want it. Then tell the world what they thought of it. In return, they get real-time personalized messages and offers. Maybe someday they’ll be able to include Italian hand gestures for even greater results. Watch the Dispatch | Explore more stories →

10 years ago

Our special TV event is teed up.
What’s being made in the world today? For the last month, we’ve been traveling the world to answer that question. The result: an original series, Dispatches from a Smarter Planet set to air throughout the TV broadcast of golf’s most famous tournament. It’s more than 40 installments filling nearly 40 total minutes of commercial time. With zero repeats. It’s like the Super Bowl for smart kids. So tune in for the golf and hang around to see how the world’s being made with IBM innovations. Or vice-versa.

10 years ago